What was the problem?

Traditional Beams are specialists when it comes to supplying fireplace beams, offering a wide range of beautiful solid oak solutions to enhance the home. The only problem was, they had a website which didn't convert. The design was a big issue and it quickly became clear that working with their old web design company was proving to be difficult.

After speaking with the client they informed us that they wanted us to create a new website that would eventually grow their business and their customer base. The website they had to begin with wasn’t converting and it had very little in terms of online presence... Most of their work was coming from ebay!

Traditional Beams Case Study

Disciplines used

  • UX Website Design
  • Search Engine Optimisation
  • Link Outreach
  • On Page technical improvements
  • Back End Bespoke Development
  • Performance analysis and direction

The Solution

We had a couple of options. We could try and refurbish the website to make it work, or start again with a new design altogether. We decided the best option would be to start again and create a whole new website.

So, once all the designs were in place and approved by the client, we re-built the website from scratch. The design was focussed around clarity, ease of use, conversion and search improvements, all the key things we discussed with the client from the word GO!

What about the RESULTS?

Traditional Beams now have a visually appealing website which converts much better than previously. Better returns come from having a more attractive website, which can actually be found through search engines online. From start to finish, the project was a successful one and one we are very proud of. The client is incredibly happy with the results and how their business has transformed.

Thank-you Espresso Web team!


Excellent service all round, great value for money compared to other companies I contacted. I'm really pleased with the website Espresso Web built for Traditional Beams. All staff are friendly, helpful and very good at their job! Espresso Web have been a real pleasure to deal with from start to finish! I would without doubt recommend Espresso Web to my closest friends, family and business clients.


Traditional Beams
★ ★ ★ ★ ★

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