Out with the old and in with the new, at Espresso Web we have taken the next step forward with digital marketing and moved into Search Engine Marketing in appose to Search Engine Optimisation! Now more popular than ever, SEM is turning into the new SEO and is something that as digital marketers, we need to keep ahead of and follow. Other digital marketing agencies may have taken this step too, but for us it’s a big deal and worth shouting about. Not only that, we’d like to keep you informed with how our business is going and how we’re always changing for the better.

Our business has always focused primarily on SEO as a main service and features of SEM within it, but now we’re flipping sides to see how it can benefit our clients. Both SEO and SEM has been around and existent for some time now, but the way in they work are extremely different. We have almost combined the two and worked closely with our clients and their needs to find a happy medium that allows us to improve our skills and services, but also our products and the results for clients too.

Search Engine Marketing

What’s the Difference?

The main difference between SEO and SEM is that one is paid and the other is organic search. But which is which? Can you take a guess? Drum roll please!

Drum Roll Please

So, SEO is organic search and SEM is based on paid search. But in truth, SEM as service has SEO as a vital component. They work hand in hard and without one another, marketing wouldn’t be the same. Not every aspect of advertising needs to be paid for. For example, PPC is paid search where you bid to appear at the top of a search engine in the results for the key services or products that is relevant to your business. Whereas the results below that don’t show ‘Ad’ or ‘Sponsored’ are the organic searches that have got there naturally. This is the main difference of SEO and SEM and how you tell the two apart.

Search Engine Marketing is a service that we at Espresso Web are happy to provide and is split into 6 important segments. These segments can work on their own, but like many things work a lot better with the support of others. Our SEM service has 6 key departments and of which, they all benefit and support each other. For example, the technical aspect of SEM is supported by content and links. Whereas social media as a service, is devised to help almost every single one and the sections within.

Choose Espresso Web

For all of your marketing needs, both SEO and SEM based, Espresso Web are the team of experts to call. We are friendly, professional and happy to help with all of your marketing needs. With years of experience in this industry, and a team that are all driven to take your business to the next level, there’s no reason not to choose us. Find out more on how we can help your business and call Espresso Web today. We’ll be happy to help and hope to hear from you soon.

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