Does SEO confuse you? If so, it will all make sense once you see how Google works.
What happens in one minute on the internet? Well, one year ago the answer would have been 2.4 million searches on Google. This year, 3.5 million per minute! Considering that there are 1,440 minutes in any given day, the sheer vastness of that number, along with the endless petabytes of data it represents, should shock even the most inexperience ‘SEO’er’.
There’s a real abundance in the bits and bytes that are floating about in cyberspace. It’s an obscure layer that can’t be seen by the naked eye, but can be conveyed by the many powerful machines humming across the planet. However, this is only a sliver of what’s to come. The exponential rise of the internet and its digital ‘tentacles’ have reached even the most remote destinations in the world.
In total, there are 12 set Tips of search. They are central to your success in SEO, and if you’re serious about ranking, go out of your way to ensure that each of these 12 tips are followed. Sure, it sounds simple, but it definitely takes practice. In time, you’ll get there!
1. User Experience
Google is very acutely concerned about the experience a user has when visiting your website or web page. It has been for a long time so this is nothing new, but, many of those algorithm adjustments in recent years were very much focused on ensuring a quality experience for its users. Here are a few tips to ensure that the user’s experience is a good one:
- Limit the usage of ads above the fold of the website (where it gets cut off before having to scroll)
- Do not use any shady tactics that will get you into hot water, such as sneaky redirects and content cloaking.
- Make the navigation of your site easy to move through and jump around to important sections and topics.
2. Site Speed
There are defining factors that are going to allow you to rank on Google SERPs, and the underlying site speed is one of those factors. This is derived from a number of factors, with each one weighing differently in Google’s algorithms. Your job is to ensure that your site loads quickly, not just where you’re located, but from anywhere in the world. Here are some insights that can help you to do just that:
- Use Google’s Page Speed tool to analyse the speed of your pages. Follow the recommendations provided in the generated report.
- Use a page and browser caching tool such as W3 Total Cache to improve load times.
- Implement a Content-Delivery Network so that your pages are served quickly to visitors around the world, and not just in the location your hosting account is located in.
- Install Google’s AMP to decrease the time a page takes to load on mobile, along with AMP analytics.
3. Domain Authority (DA)
Your domain authority is important and needs to be addressed in any walkthrough of SEO. But the domain’s authority (the importance of the domain) isn’t quite that simple. It’s not just about the number of links pointing to a domain, but about the quality of those links. Unfortunately, this isn’t something that can be done quickly overnight. The authority of your domain is built up over time. Focus on the quality of inbound links rather than the quantity of links pointing to your website, think long-term rather than short-term here. Short-term will get you nowhere when it comes to dominating search. If you put in the work consistently, your DA will rise over time.
4. Content Quality
Quality content is very important to SEO. How well-written is it? Is it riddled with spelling and grammatical mistakes, or is it error-free? Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a single keyword? Is the content itself unique? You should never skimp on quality when it comes to writing content for your website. If you aren’t producing quality content for your website, you’re site will not perform at its best.
5. Content Length
The length of your content is also very important, but it isn’t about being superfluous. It’s about creating content that visitors are going to take in. If you want to properly dominate search engines, you should be aiming for at least 1,000 words of quality content. Of course, if you’re looking to outsource your SEO, you will need to have the necessary funds to back this amount of work up.
6. Keyword Focus
Obviously, keywords are important when it comes to dominating search engines. They always have and always will, be important. Search engines such as Google want to know that your piece of content is about a specific keyword, but you need to be careful not to overdo it. You can’t just stuff the keyword into your page and use it excessively, it must be included naturally, including variations pf the keywords to build up authority. It needs to be written for humans while also targeting search engines.
7. Mobile Responsiveness
Mobile is HUGE now. If your site doesn’t load properly on mobile platforms, you’re going to struggle when it comes to SEO. You need a site that’s responsive. It needs to work properly and load quickly, on desktop and mobile! You can use a framework such as Bootstrap and Bulma or if you’re on WordPress, select a theme that’s mobile responsive. As a web design agency, we create our own themes too, so if you’re looking for something a little more unique, give us a call.