We’ve Put Together Another 5 Tips to Help You Dominate Search Results Pages
You may have read one of our latest blogs on our 7 tips of dominating search. Within this blog post, we’re going to outline 5 more tips for dominating search engine results pages (SERPs), which we’re sure will help you with your SEO going forward. So, without further ado, here are another 5 tips for dominating SERPs.
1. Multimedia Presence
In this day and age, videos and podcasts are taking center stage. While the written word will always be important, the faster mediums are becoming easier to implement due to an increase in internet access speeds across the globe. Google is also looking for more ways to improve its understanding of non-written words, such as audio, videos and images. One main thing to take away from this is that, first of all, you need one high quality image that is related to your content in some way. Giving the image a relevant name and alternative description will go a long way in increasing the multimedia presence within your content.
When combined and done in the right way, audio and video delivers value to the end user, which is what’s important. Although, you shouldn’t just skimp out on the written word. Add multimedia the right way to give your content a polished and thorough presence. A simple way to include videos within your landing pages and content is to embed you YouTube videos (or other, relevant, videos). This also gives your page a strong link from YouTube that will work towards improving strength and online presence.
How engaging is your content? Does it keep people reading, or do people read a few paragraphs and leave? Google knows the difference, and so should you. It’s important that you focus on keeping your content engaging and interesting. Keep in mind that you require users to stay on your page for several minutes consuming your content, to get the full gist of what you’re communicating. The longer they spend on your site, the better!
- Utilise numbered lists and bullet points whenever possible, which makes the content easier to consume by the user.
- Keep the content focused and on-topic without going off on tangent.
- Include ‘quotes’ or highlighted text to attract the users attention.
- Use design to your advantage to make elements of your content stand out and highlight your main points.
- Separate the content with relevant headings. This will help the user to keep track of the content, and increase engagement through the content on your page. One huge chunk of content with no headings can really put users off.
- Do what you can to make the content flow, to keep people interested and reading.
3. Page Reading Level
There’s no need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Sure, content that’s personal can rank, but when we’re talking about the more competitive keywords, it could benefit you to write at a higher level. This means that you need to use a wide array of words and extended vocabulary, think university level.
4. Source Citing
It’s very important to cite your sources! If you refer to a study that supports an argument on your page, then cite that study either in the text or at the bottom of the text. Remember, the internet is founded on links… links make the web go round! It’s also important to link back to different pages within your website, such as landing pages for other locations, past articles written and so on, to continue the customer journey throughout the site.
5. Utilise Google My Business
Google My Business (or Google Places) is one of the best tools to use when it comes to dominating local search. Not only does it give your business another chance to appear on Google search results through the Maps section, it also gives users the chance to visit your website from the listing, see any posts you’ve created through your listing or simply get in touch with you directly. Google My Business listings also pull through reviews from various websites, including bizify, the free business directory.
Author: Connor Richards.